SuperOrdinary acquires a minority stake in Crea

Pickering Pacific is delighted to announce that it acted as exclusive financial advisor to SuperOrdinary on its USD 25m minority-stake investment in Crea.

Crea is an omnichannel commerce enabler that provides an end-to-end solution for brands looking to reach millennial and Gen Z consumers in Southeast Asia. Crea is headquartered in Thailand, has recently opened offices in Singapore and Malaysia and is planning to continue to scale across Southeast Asia. Crea’s clients are leading global brands, including Lancome, Kiehl’s, The Body Shop and Clarins.

Based in China, SuperOrdinary is a global distribution partner and brand accelerator facilitating global expansion for best-in-class beauty and personal care brands. It has over 20 brands in its portfolio, including Farmacy, Drunk Elephant, The Ordinary, Ouai Haircare, Milk Makeup, Dr. Dennis Gross, Supergoog.

In 2019, Pickering Pacific advised the founder of SuperOrdinary on its Series A capital raise from a consortium of global investors.